Posts made in January, 2016

Stepping Back From GA Comments Off on Stepping Back From GA

Stepping Back From GA

Posted on Jan 20, 2016 in Analytics

For all I talk about GA, there’s should always be a point where one steps back and ask the questions ‘why?’ and ‘what?’. Why are we analysing this traffic, and what exactly are...

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The SEO Audit, Part II Comments Off on The SEO Audit, Part II

The SEO Audit, Part II

Posted on Jan 15, 2016 in SEO, SEO audit

After the initial look at a site, phase two of our SEO audit process delves a little deeper without the need to roll up your sleeves and get mired in analytics. To do this we turn to a wonderful tool with a...

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The Art of Conversion: Know The Enemy Comments Off on The Art of Conversion: Know The Enemy

The Art of Conversion: Know The Enemy

Posted on Jan 9, 2016 in Analytics

And the enemy is… friction, drop-off, attrition, cart abandonment – engagement in general¬† for sure, but specifically by device.¬†But the enemy can be defeated with the right tools. Segment your...

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