10 Crimes Against SEO

“Shiny new website designer, you stand accused of crimes against SEO. The charges are as follows…” To be fair, and especially for a new site, some of these ‘crimes’ will slip through the cracks – that happens. For a site relaunch though there’s no excuse (unless the site has been developed by your 13-year-old nephew). A relaunched […]

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Stepping Back From GA

For all I talk about GA, there’s should always be a point where one steps back and ask the questions ‘why?’ and ‘what?’. Why are we analysing this traffic, and what exactly are we looking for. This is best done at the start of the project, whether it’s when we first set up analytics, or […]

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The SEO Audit, Part III

The final part of our basic SEO audit looks primarily at how Google sees your site. Remember that we’re using tools that that are free and don’t require getting under the hood (by looking at GA for instance). So I’d head over to Google’s Page Speed Insights and plug-in the URL you want to check. […]

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The SEO Audit, Part II

After the initial look at a site, phase two of our SEO audit process delves a little deeper without the need to roll up your sleeves and get mired in analytics. To do this we turn to a wonderful tool with a wonderful (!) name: Screaming Frog Spider. SFS as we shall call it from […]

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The Art of Conversion: Know The Enemy

And the enemy is… friction, drop-off, attrition, cart abandonment – engagement in general  for sure, but specifically by device. But the enemy can be defeated with the right tools. Segment your traffic, and analyse the user experience. For example, look at the source of your successful conversions. In this example, it’s clear that desktop (blue) has a […]

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The SEO audit, Part I

While you can of course glean a lot from just looking at a site as an innocent user, it’s stating the obvious that the real insights come from looking under the hood. But what can you get from that first glance? Well firstly, is it responsive on a mobile device? I keep going on about this, […]

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Your Best Analytics Metrics, Part I

I’m often asked what are the key Metrics to look at within the wealth of data that Google Analytics offers. My answer is this: anything, so long as you drill down to some more meaningful level. For instance, of course Bounce Rate is a fairly useful indicator of how engaging a page is – but […]

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Welcome to 2016

It’s a new year, and that ought to mean a new approach to your website. A time to re-evaluate what you’ve got, how it works, and how it can be improved. Because every under-performing day is business lost! So, as my 7-year-old son would say, “It’s ‘time to get serious’ time”! This blog is all about that, […]

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