A/B Testing with Google Optimize and Tag Manager

Now that Google Optimize is available to the masses, I was keen to try it for my A/B experiments. Perhaps the best thing about A/B testing Optimize is that variant pages can be created with a visual editor, rather than having to create a second page. Be aware that what is described herein isn’t the […]

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Track Meta Refreshes to external sites using GTM

Google Tag Manager is fine if you want to track standard outgoing links. But what if the link is contained in a Meta Refresh? And you only want to capture certain meta refreshes? This was my challenge the other day! Set up a new variable in GTM, call it something like Get Meta Refresh Variable […]

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