6 PPC Tips That Will Give You The Competitive Edge

I’m a big fan of a focused PPC campaign. Focused on conversions. Here’s are some tips to achieve that. Always remember that the beauty of Adwords PPC over other channels is that you are reaching potential customers at the exact point at which they are making a decision to buy a product like yours. ¬†Or […]

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What Does a Goal Sound Like?

Many’s the time I’ve been asked if its possible to play a sound when a Goal happens in Google Analytics. Wouldn’t that be nice we all think, but I’ve never thought it feasible. Until now. And it’s really quite simple (credit for the best solution goes to this post). Note that this solution work only […]

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GTM: using ‘matches CSS selector’

Google Tag Manager is relatively straightforward. You define Triggers that fire Tags that say create events. Your Trigger definition is usually easy too. ‘I want to fire a Tag when a link is clicked on, and the link text is unique like ‘View more blue widgets”. But what if it’s more complex? If the only […]

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