The Proof Of The Pudding…

SERPs success

 

Thorough SEO work led to new pages ranking well –  not just first page, but #1 and #2 – and beating out several major players!

 

 

 

 

 

 

 

 

heatmap

 

Heatmap and UX analysis showed that users rarely left the fold, so CTAs were introduced throughout but especially top of page.

 

 

 

CTAs do help CRO

 

Another example of a CTA that worked – introducing the central button led to a massive increase in click through rate into the site.