D is for Direct traffic

D is for Direct traffic. While there are other Ds, like Device or Dashboard, I’ve gone with Direct since it’s so often overlooked or misunderstood. The stock answer to the question ‘what is Direct traffic’ is that it’s simply visits from people who typed your website into a browser, or went to your site from […]

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C is for Conversion

While Channel or Custom Dimension might be valid candidates, C has got to be for Conversions – the lifeblood of any business. A conversion is a key action that’s valuable to your business, like an email sign-up or enquiry form submission or better still, a purchase. If you’ve set up e-commerce tracking, you’ll be able to see conversion data on […]

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Converting the Preached: Adwords, Analytics & Conversions

You know the value of tracking conversions – they’re the lifeblood of your business. And frankly, if you’re seeing big fat zeros in your Conversions column in your Analytics or Adwords, you’re effectively clueless as to the effectiveness of your marketing. And yet, I’ve seen so many clients who haven’t been tracking conversions. In a […]

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B is for Bounce Rate

B is for Bounce Rate, one of the key indicators of your site’s engagement. A bounce is a single page, non-interaction visit. In other words, it measures visitors that comes to your site without seemingly doing anything. But how little did they read? How much did they scroll? How much of the page video did they watch? […]

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