GTM: using ‘matches CSS selector’

Google Tag Manager is relatively straightforward. You define Triggers that fire Tags that say create events. Your Trigger definition is usually easy too. ‘I want to fire a Tag when a link is clicked on, and the link text is unique like ‘View more blue widgets”. But what if it’s more complex? If the only […]

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A/B Testing with Google Optimize and Tag Manager

Now that Google Optimize is available to the masses, I was keen to try it for my A/B experiments. Perhaps the best thing about A/B testing Optimize is that variant pages can be created with a visual editor, rather than having to create a second page. Be aware that what is described herein isn’t the […]

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