Sound & solid SEO is often all about The Little Things. Dull and boring they may be, they are still essential elements of the successful SEO toolkit. ‘Ducks in a row’ I call it.

Some times overlooked, optimising PDFs just adds extra content that Google can find and index. I’ve just identified 200 PDFs on a site that were all showing in Google as a one-word page title. Soon I’ll see 200 PDFs in Google with varied and SEO-strong Titles. Regardless of what else Google will pick up from the documents, it’s a massive improvement.

For Google’s take on PDFs & SEO, see this article.