When basic SEO is left out of your site (for example, omitted after a site redesign), things go downhill very, very quickly. Even before Google reindexes your site, pages that used to exist now 404. Friction increases, traffic is lost; bounce rate increases. Within a couple of days, the poorly-optimised new pages take the place of the old pages.

organic drop

Rankings plummet. Multiple listings that dominated page 1 of the SERPs become a single listing on page 8, page 20… or worse. Organic traffic, proven driver of the majority of your conversions and online sales, drops substantially. Sales ¬†suffer.

And all because someone (who ought to know better) forgot to do their SEO.