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Beware referral traffic from secure sites

Beware referral traffic from a secure site! Why? Because Google Analytics will show it as Direct. Its part of the process of anonymising secure traffic – the referrer gets stripped out of the header, so without a referring URL, it’s treated as Direct by GA.

If you have any control over the link from a secure site, get the link tagged with utm parameters. So your link would become …?utm_medium=referral&

For more on this see

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