Why GTM Preview Mode might not work on your site

I was trying to run a Preview of Google Tag Manager for a site I was working on, but for some reason it simply wasn’t showing. Turning to the Console as always when something unexpected happens (or doesn’t happen), I saw an error message about my ‘Content Security Policy directive’ being violated. Basically, a CSP […]

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E is for Events

Events are user actions or behaviour on your site that you’ve defined as important to you. The only interaction that Analytics tracks by default is a page view, so if you want to track actions like form submissions, video views, downloads etc. you’ll need to implement Event Tracking. Why? To know exactly what people are doing on your site. We’ve talked about Bounce […]

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Solved: WordPress 5 editor fails to save

I like the new Gutenberg editor in WordPress 5, but the first time I used it, it simply wouldn’t save edits! I kept on getting ‘Updating failed’ message for the body of the edit (although editing SEO elements worked). After some research, it turned out to be an issue with plugins like WordFence and WP […]

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D is for Direct traffic

D is for Direct traffic. While there are other Ds, like Device or Dashboard, I’ve gone with Direct since it’s so often overlooked or misunderstood. The stock answer to the question ‘what is Direct traffic’ is that it’s simply visits from people who typed your website into a browser, or went to your site from […]

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C is for Conversion

While Channel or Custom Dimension might be valid candidates, C has got to be for Conversions – the lifeblood of any business. A conversion is a key action that’s valuable to your business, like an email sign-up or enquiry form submission or better still, a purchase. If you’ve set up e-commerce tracking, you’ll be able to see conversion data on […]

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