Converting the Preached: Adwords, Analytics & Conversions

You know the value of tracking conversions – they’re the lifeblood of your business. And frankly, if you’re seeing big fat zeros in your Conversions column in your Analytics or Adwords, you’re effectively clueless as to the effectiveness of your marketing. And yet, I’ve seen so many clients who haven’t been tracking conversions. In a […]

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6 PPC Tips That Will Give You The Competitive Edge

I’m a big fan of a focused PPC campaign. Focused on conversions. Here’s are some tips to achieve that. Always remember that the beauty of Adwords PPC over other channels is that you are reaching potential customers at the exact point at which they are making a decision to buy a product like yours. ¬†Or […]

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